When you search for email marketing tips in Google, there are more than 14 million results. In an effort to stray from this often discussed and widely written topic, I have compiled a few do-this-for-instant-deletion email marketing tips.
Tip #1: Send 100 emails to one person. This is an exaggeration of course. I don't receive 100 emails about one topic from one person in one day but I have received emails from different people saying the same thing. And they all go directly to the trash.
Tip #2: The email starts out with "Dear Subscriber". I immediately think: "I don't even know who this person is or what this company's about. I did not subscribe to this." and again send it directly to the trash.
Tip #3: Make the subject sound too much like a sales pitch. Sales ad are a big no-no to me. If you're sending out a newsletter, make sure that the subject would catch the attention of the recipient and follow through with a newsletter that does not cajole, beg, plead or demand a sale.
Tip #4: Send graphic-heavy emails. If your subscribers want to browse pictures, they might as well read a comic book. Also, hotmail, yahoo and gmail have a default setting which automatically blocks images.
Check out Tips for Better Email Deliverability for email marketing options.