There are positive and negative side of twitter. Although it is gaining positive response from entrepreneurs, we still need to know what benefits can we get out of this tool and what are the negative effect of this in our business.
In a positive side, Twitter is viral. Because of this viral aspect, your tweets can gain more exposure. If you have a lot of followers, the greater is your chance to stay in touch with them. Twitter can also be a great place to ask for feedbacks. Your followers may contribute their feedback and you can work out on the negative feedbacks that you are gaining. In general, Twitter can help you boost your sales.
On the other hand, being on twitter has also negative impact. Tweeting is a very time consuming activity. You might end up Tweeting the whole day without doing something for your business. Sometimes, your effort might be taken for granted because not all followers can read your tweets. And it has limited characters, you can’t share everything you need and you want to share.