Through email, the entrepreneurs got a chance to establish an informal and continuous relationship with prospective clients. This is good for business in the long run.
The advantage of using email marketing is that it can easily reach a large number of customers at once. The Email marketing can also be used to encourage customers to reply and provide a feedback regarding your business. An entrepreneur can then use this feedback to improve their business to generate more income.
Internet business owners must be proactive in understanding the needs of their customer. A constant and sincere interaction must take place to fulfill the need of the customers. Customers will go back to your business if they can get best value for their money. Every entrepreneur must create their own strategy in dealing with customers.