In Social Bookmarking, you are required to submit an article to be shared online. The articles can be promoted within a wide area of network. If this will be done in the right way, one would surely benefit form it.
This kind of media strategy intends to boost your website traffic. It is also helpful in optimizing your website for the search engines. You can also gain back links in social bookmarking. To gain backlinks, you must ensure that the content is unique; otherwise search engine will penalize you for posting duplicate contents. The search engines can detect if you are submitting an original or a duplicate content.
The keyword here is Networking. This is very important if you intend to increase your online visibility. To create a network online, build a very credible profile. If you have good profile, you can easily join online network and share your articles.