Your chances of success are best in a favorable industry that you know well and worst in an unfavorable industry that you don’t know at all.Now it's time to take note of things in our venture to internet start up. Here's an article written by Scott Shane. Let's learn a little about the author first.
Scott Shane is A. Malachi Mixon III, Professor of Entrepreneurial Studies at Case Western Reserve University. He is the author of eight books, including Illusions of Entrepreneurship: The Costly Myths that Entrepreneurs, Investors, and Policy Makers Live By; Finding Fertile Ground: Identifying Extraordinary Opportunities for New Ventures; Technology Strategy for Managers and Entrepreneurs; and From Ice Cream to the Internet: Using Franchising to Drive the Growth and Profits of Your Company.
So, in our internet start up, Scott has written Start Your Business in a Favorable Industry That You Know Well which presented how important it is for our business start up in a favorable that the small business owner really know well.