There are a lot of strategies that strengthen your online presence, and one of the most effective strategy is the pay-per-click ads. Not all business uses this kind of strategy. Some services such as Google Adsense can be used as a tool make your online business visible online.
As this may require money, you must also think if this is really suitable for you. This is mostly effective if you are in a narrow niche because you don’t have much competitors. But if there are a lot of competitions in the field, it would make things harder for you. Paying high for advertising could not guarantee good result.