The competition is the business industry has becoming stiff, and most internet entrepreneurs found it effective to campaign and advertise their business through the use of social media.
Study what can you do with social networking and make the most out of it. Picture sharing, video sharing and forums can be an effective way to build an online presence for your business. Before you jump in to a particular social networking tool, you must understand first your possible visitors. Your page should include something that your clients are looking.
If you are seriously working on this, you will get good website traffic, and this would make social networking effective in your online campaign.