With this given opportunity, an entrepreneur must learn how to tap the web technologies and use the opportunity to learn all the necessary information that must be learned. You have the tools, so its up to you on how are you going to use it at full potential.
Tools such as search engines and social networking are very helpful to make your online business work. These are all available in the internet, so you may want to find information on how can search engines and social media can make your business better as well as on how to properly and effectively apply these online techniques.
You can also participate on online forums and discussion. Through this, you are not only exposing your business to your target online users, you can also help others.