After establishing a strong position in search engine, you must follow up your potential customers with constant communication. It is not enough that you have just to tell your market that you have this kind of products and services offered. You must maintain a level of communication wherein you can discuss the issues and concerns with your customers.
The search engine can help you broaden the scope of your market, build up your reputation and establish branding. This is a must if you want to build traffic and sales online.