December 11, 2008

Buyology: Truth and Lies About Why We Buy

Buying or Buyers? To which we should drive our focus on? To the buying trends or the buyers' attitude?

Well, I'm leaving that to you as a question guys but for this day, I am glad to introduce you a good book to read which Ivana Taylor excellently made a review on: Review of Buyology: Truth and Lies About Why We Buy!

In addition to my addiction to business books, I have this obsession with “Why people buy” and “How we come to choose one purchase over another.” It seems that Martin Lindstrom and I have something in common. The difference (and it’s a big one) is that Martin decided to take on the biggest scientific and most expensive study of buyer behavior worldwide to answer these questions.
He has put his study into a book called Buyology: Truth and Lies About Why We Buy.
What I learned in Buyology:
  • Warning labels on cigarettes just make people want to smoke more. (page 15)
  • Sex doesn’t sell, controversy does. (Page 183)
  • We instinctively copy other people. (Page 53)
  • Sexy models in ads appeal more to same-sex readers and watchers. (page 191)
  • People love products that look like babies. (page 31)
  • Senses influence us more than features. (143)
  • Rituals and superstitions influence buying decisions. (page 99)
  • Product placement works only when it’s related to the story. (Page 44)

That sounded really interesting, right? Well, IMO it really is. You might as well want to consider yourself learning from how and why people buy then $16.47 will surely make your every penny worth it.

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