Benefits of Social Media to Business

Today your online presence is of much importance to your business and one of the best things that Web 2.0 has brought to any business is the birth of social media.

Chris Brogan, author of the community and social media site - ChrisBrogan.Com and I constantly follow him in Twitter, has written an insightful article of how social media can actually benefit us. Not to mention, the bullets of social media benefits are presented in a manner that is very comprehensible to us.

The World's Most Influential Companies

Over at Business Week, I found their top chosen most influential companies in the whole world. As an internet business dreamer, I found these companies who most are in Information Technology industry really inspiring.

Check out the list of The World's Most Influential Companies after the jump. Read more.

Buyology: Truth and Lies About Why We Buy

Buying or Buyers? To which we should drive our focus on? To the buying trends or the buyers' attitude?

Well, I'm leaving that to you as a question guys but for this day, I am glad to introduce you a good book to read which Ivana Taylor excellently made a review on: Review of Buyology: Truth and Lies About Why We Buy!

In addition to my addiction to business books, I have this obsession with “Why people buy” and “How we come to choose one purchase over another.” It seems that Martin Lindstrom and I have something in common. The difference (and it’s a big one) is that Martin decided to take on the biggest scientific and most expensive study of buyer behavior worldwide to answer these questions.
He has put his study into a book called Buyology: Truth and Lies About Why We Buy.
What I learned in Buyology:

• Warning labels on cigarettes just make people want to smoke more. (page 15)
• Sex doesn’t sell, controversy does. (Page 183)
• We instinctively copy other people. (Page 53)
• Sexy models in ads appeal more to same-sex readers and watchers. (page 191)
• People love products that look like babies. (page 31)
• Senses influence us more than features. (143)
• Rituals and superstitions influence buying decisions. (page 99)
• Product placement works only when it’s related to the story. (Page 44)

That sounded really interesting, right? Well, IMO it really is. You might as well want to consider yourself learning from how and why people buy then $16.47 will surely make your every penny worth it.

The Car of The Future: Can We Make Money From It?

I found this interesting article over CNNMoney.Com and I am surprised with this talked about -- Car of the Future!

Wow, amazing invention huh? Well, I am positive that someday this car of the future will make business transportation faster and cost effective. I hope so. And as an aspiring entrepreneur, I wish it could be a good source of business opportunity as well.

Recession - Proof, Resistant or Repellant?

Are there such phrases as Recession-Proof? Recession Resistant? or Recession Repellant perhaps? Well, I found one from Scott's post about Are There Recession-Proof Industries for Small Businesses?

What I really like about Scott Shane's post at Small Business Trends is his supporting facts - figures that will tell you where are all his information came from and how come he made that certain conclusion. One concrete example to this and which I would love to share about is his post about the industries that are 'recession-proof'. In Filipino: "Di tinatablan ng recession!" Wow. How wonderful it is to know what industries are these. Well, it's a single click away from you guys. Just visit Scott's post which I cited above!